NAMI Branding and Merch Production
Developing the visual identity for NAMI, an influencer-driven streetwear brand, I focused on crafting a bold yet versatile aesthetic that resonates with its audience—Taiwanese baseball fans spanning teens to adults. This project involved ideating fashion concepts, designing the logo, and developing the brand name, all with the intent to capture the energy of street culture while integrating sports heritage.
The jersey became the centerpiece of this collection, chosen for its adaptability and deep-rooted connection to fandom and fashion.I aimed to showcase NAMI’s ability to bridge athletic tradition with contemporary streetwear trends, making it a statement piece that seamlessly fits both the stadium and the streets.
Developing the visual identity for NAMI, an influencer-driven streetwear brand, I focused on crafting a bold yet versatile aesthetic that resonates with its audience—Taiwanese baseball fans spanning teens to adults. This project involved ideating fashion concepts, designing the logo, and developing the brand name, all with the intent to capture the energy of street culture while integrating sports heritage.
The jersey became the centerpiece of this collection, chosen for its adaptability and deep-rooted connection to fandom and fashion.I aimed to showcase NAMI’s ability to bridge athletic tradition with contemporary streetwear trends, making it a statement piece that seamlessly fits both the stadium and the streets.
