Printed Matter Book Fair Animated Poster
This animated poster transforms the visual identity of Printed Matter’s Book Fair 2023 into an informative and interactive motion graphics ad, designed for subway station displays across New York City.
To ensure brand cohesion, the animation retains the original color palette from the event poster, seamlessly extending its aesthetic into motion. Playful graphical elements inspired by the fair’s diverse selection of international and local publications add dynamism, visually representing the breadth of creative works showcased. The result is an engaging, citywide visual experience that captures the essence of the Book Fair and invites audiences into its world.
To ensure brand cohesion, the animation retains the original color palette from the event poster, seamlessly extending its aesthetic into motion. Playful graphical elements inspired by the fair’s diverse selection of international and local publications add dynamism, visually representing the breadth of creative works showcased. The result is an engaging, citywide visual experience that captures the essence of the Book Fair and invites audiences into its world.