‘COTTA SG’ Packaging and Branding
COTTA SG is a Singaporean gelato brand celebrated for its natural and organic flavors. Despite its October 2021 launch delay due to COVID-19, the brand quickly thrived, establishing a successful brick-and-mortar presence in Tanjong Pagar’s bustling streets.
As a remote content creator, my role extended beyond social media revamping to encompass packaging design (pint can stickers, cone papers), store decorations (menu boards, decorative stickers), and the development of its soon-to-launch e-commerce website. Through cohesive branding and thoughtful design, I contributed to shaping COTTA SG’s visual identity, ensuring an inviting and memorable experience both in-store and online.
COTTA SG is a Singaporean gelato brand celebrated for its natural and organic flavors. Despite its October 2021 launch delay due to COVID-19, the brand quickly thrived, establishing a successful brick-and-mortar presence in Tanjong Pagar’s bustling streets.
As a remote content creator, my role extended beyond social media revamping to encompass packaging design (pint can stickers, cone papers), store decorations (menu boards, decorative stickers), and the development of its soon-to-launch e-commerce website. Through cohesive branding and thoughtful design, I contributed to shaping COTTA SG’s visual identity, ensuring an inviting and memorable experience both in-store and online.
